Enhancing Local Marketing with a Lightweight Solution
Lightweight APP solution for product localisation
My Roles
Product Strategy
UX design
UI design
Deliverables
Hi-fi prototype
Time Span
4 months
01.2021 - 05.2021
INTRODUCTION
About Cambly
Cambly is powered by a community of friendly English tutors around the globe who love meeting new people and helping them learn.
The company is headquartered in San Francisco and currently services over ten countries and territories throughout the world.
THE PROBLEM
How can we adapt a globalwide product for a newly grown market?
Goals
The Opportunity
WeChat Mini Programs
A WeChat Mini Program (also called a Miniprogram) is a lightweight, sub-application that runs within the WeChat app. It provides a seamless experience without requiring users to download a separate app.
Mini Programs are highly versatile and can offer various services, such as e-commerce, gaming, education, ticket booking, or customer support.
Stakeholders
Service blueprint
Information Architecture
Prototype
Key features
01
Trial lesson purchase
02
Lesson management
03
Referral
THANKS!